9:15am - Check-in
9:30am - 12:00pm morning session
12:00pm - 12:30pm working lunch - lunch provided
12:30pm - 3:30pm afternoon session
Get the confidence and skills you need to think clearly & write what you mean.
Information is plentiful in every organization, but how you communicate that information is critical. You must turn information into knowledge to help your managers, colleagues, and customers understand often complex ideas, and make educated decisions.
Clear writing starts with clear thinking.
This Persuasive Business Writing workshop is an energetic, fun, challenging, and thought-provoking session packed with new ideas and practical techniques – all designed to give you the confidence to master what people struggle with the most – how to think clearly and write persuasively.
After completing this workshop, you will be able to:
• Clearly define why you are writing and what you expect to accomplish
• Identify your reader's perceptions and expectations
• Create and structure logical and well-organized documents
• Eliminate wordiness and complexity in your writing
• Actively engage your readers and achieve results through clear communication.
Who Should Attend:
Managers, technical professionals, business analysts, marketing teams, administrative staff – everyone who has to communicate their ideas throughout the work day.
In John Sturtevant's Persusive Business Writing workshop, you will collaborate on problem-solving exercises, write and revise assignments, and learn from others through peer critiques.
You’ll also learn and practice the principles of analysis and argument. In business, you most often write to convince others to do something – approve a budget, change a process, support a project, and dozens of other kinds of decisions. You’ll learn how to think analytically and form a logical, persuasive argument.
What You'll Get:
You'll learn dozens of new ideas and techniques you can use right away to communicate clearly and persuasively.
You'll also receive a workbook with notes, examples, exercises, grammar tips, and a recommended reading list.
Need to cancel?
If you cancel by November 20, we'll issue a full refund. After November 20, we can't issue a refund, but we'll be happy to schedule you for a future Clear Business Writing Workshop. Of course, you can always send a colleague in your place.