Why are you building that cloud product or feature? What value does your customer receive by using your product? How much is a customer willing to pay? Should you charge per user, by API call, or something totally different? Understanding why you are building a product or adding a feature are important aspects of the Product Management process that determine how your customers get value from your product. Pricing and packaging are often an afterthought in the product development process, yet greatly affects customer adoption and overall success.
Main takeaways:- Why Product Managers should be involved in pricing- Creating effective pricing and packaging strategies- Different ways to monetize a profrom this discussion:duct- Determine value to the customer and willingness to pay- Choosing appropriate metrics to measure success
Meet the Speaker: Jason Rosen
Jason Rosen is a passionate Product Leader, he enjoys producing impactful, customer focused, B2B and B2C cloud solutions. He has been at SAP for over 7 years, today, he is a Senior Director of Product and Strategy where he oversees product management strategies and roadmaps for EUR 30M SAP CX Cloud portfolios.
View Speaker's Full Profile
--Please note:- Tickets sales at the door are from 6:00 - 6:30 PM (if any are still available)- No refunds unless we have fully canceled the event. Date changes are not included. - For additional info or questions, send an email to [email protected] For last minute questions, send a text to: (206) 496-0660
Product School is the first technology business school. We provide certified courses in Product Management and other digital skills to professionals across 16 campuses worldwide. We also offer the same courses live online. All courses are taught by real-world product managers working at top technology companies such as Google, Facebook, Slack, Airbnb, LinkedIn, and Netflix.